FunkyMEDIA boosts car dealership leads with AI chatbot optimization and brand mentions

United States, 12th Nov 2025 – FunkyMEDIA, an SEO agency based in Łódź, Poland and founded by Rafał Cyrański, has achieved spectacular results working with a Polish car dealership. By combining website optimization for AI chatbots with a strategic brand mentions campaign, the client significantly increased the number of sales inquiries from online channels.

Over just 6 months of cooperation:

• the number of leads from organic channels and AI chatbots increased from 120 to 295 per month – a 146%growth,
• inquiries coming directly from AI chatbot recommendations (including ChatGPT and Gemini) accounted for 37% of all online leads,
• the number of valuable brand mentions on automotive portals, blogs and forums grew from 8 to 61,
• website visibility for brand-related and local search queries increased by 83% (number of keywords in Google TOP10).

“The key to success was treating AI chatbots as new ‘search engines’ and consistently building the dealership’s brand authority through brand mentions. We made sure that both Google and AI chatbots clearly recognize our client as the local leader in car sales,” says Rafał Cyrański, founder of FunkyMEDIA.

As part of the project, FunkyMEDIA:

• carried out content optimization on the website for questions most frequently asked in AI chatbots (about models, financing, availability, test drives),
• developed dedicated FAQ sections and offer descriptions that are easily “readable” for AI models,
• implemented a brand mentions strategy including expert articles, strengthening the brand’s presence in industry directories and increasing visibility on automotive forums.

“What matters most to us is that the phone rings more often and customers arrive at the dealership already well-informed – they say they ‘checked us online’ or that a ‘chatbot recommended us’. The numbers confirm it, but you can see it most clearly in the increased traffic in the showroom,” says a representative of the car dealership.

This case shows that combining SEO, AI chatbot optimization and brand mentions is becoming one of the most effective ways to drive sales growth for companies in the automotive sector and beyond.

Media contact – FunkyMEDIA

FunkyMEDIA – SEO & AI Agency
Website: www.funkymedia.pl 
E-mail: biuro@funkymedia.pl
Phone: +48 518 545 599

Media Contact

Organization: FunkyMEDIA

Contact Person: Support Team

Website: https://funkymedia.pl/

Email: Send Email

Country:United States

Release id:36915

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